Retail Solutions for all sizes
We support retail dealers by offering Consultations, Store Planning with Fixture & Vendor Support, and Merchandising/Store Setup.
Following my passion for cycling, I developed my skills working at Trek Bicycle company in the Retail Services Department. I spent over 6 years consulting and designing over 200 bicycle retail spaces across the globe, becoming the Lead Store Designer for Retail Services. Our mantra there was “If dealers are successful, we are successful”. I find value in this still. Creating store designs/space plans that matched the needs of the client in challenging retail environments, then work with Architects to make sure that plan works for local restrictions and construction drawings keep original intent. All while adhering to brand compliance, working with tight budgets, schedules, and operational requirements. I oversaw teams who implemented the process from every stage.
Example Projects from previous work.
Deeper look at Services & Pricing
- First Call – 30min call to discuss what are the needs of the store. Decide which of the following steps are best for the client. FREE.
- Consultations – First to understand the needs of the existing store, then create punch list of opportunities that range from simple adaptations to full store changes. Taking 7+ years of experience in bicycle industry retail and new challenges into making sure best options and decisions are being made. Using photos provided from client, create punch list of simple solutions that are visible within documentation provided. Review current issues. Client sends photos and video of all spaces, more photos the better.
- Onsite Options: Limited availability. Rate TBD including travel expenses: travel time, flight/gov mileage, hotel, rental car if needed. Day visit, report within 2 weeks.
- Space Planning – Remotely work with local architects (dealer chosen) to create the most functional and customer friendly locations. Supporting them with vast knowledge of the industry and diverse needs of both the service and retail sides of outdoor industry. Phase 1 – Will need photos, existing conditions plan, Planing form. Design intent space plan with 2 revisions. Suggested Product category assignment within plans. Sent to your architect or contractor, not construction documents. Phase 2 – Vendor/Fixture needs. Taking a finished Space plan and create procurement list. Prepare orders for dealer to place with vendors. (Typical Vendors, Rudy Rack, Opto, Fixture Labs, Project Duo) Phase 3 – Remote support, projects are always changing, work with clients until the store opens to help provide them with advice and answers to the many questions that come up during build process. (up to 5hr)
- Onsite Options: Limited availability. Rate TBD including travel expenses: travel time, flight/gov mileage, hotel, rental car if needed. Day visit, report within 2 weeks.
- Merchandising/Store Setup – Working with staff to set the store after remodel or new space. If able this is ideal to help move the project to completion faster. For new store builds typically 3-5 days are set to help finish the buildout and merchandise the entire store. Focus time to train staff on the techniques used by the industry. standard 8hr day typical depending on location. Limited availability. Rate TBD including travel expenses: travel time, flight/gov mileage, hotel, rental car if needed. Day visit, report within 2 weeks.
History
I have always loved designing. While attending the University of Georgia working on my Art Education Degree, I took classes in Sculpture and even furniture design. I loved problem solving existing designs and adapting to be more functional and aesthetic design worthy. Space planning started as a child working on floor plans of dream homes. While teaching I was able to work with architects to develop and design a functioning studio and editing suites for my classroom space with the help of grants. While I loved teaching design elements, I also like creating solutions for efficiency problems. Hindsight might even lead me to the conclusion that I should have studied Industrial design or architecture instead of teaching. For now it is something I love. Combine that with the outdoor industry, also I love, and working with people to make them successful, I am very happy in what I have already accomplished and hope to continue to support more retailers. Below is just a quick look of the many projects I have worked on.
